Fast food chain Jack in the Box has debuted a modified form of planking known as Blacon. For those of you who don't know, planking is the "art" of lying as stiff as a board on top of random objects. The act took the Internet by storm with tons of photos of people planking in random places.
Jack in the Box is attempting to capitalize off of the planking craze with Blacon. Blacon, quite simply, is bacon planking. The company's Facebook page features a photo of a solitary strip of bacon sitting atop a bunch of bananas. The Internet is notorious in its love for bacon, so there is a good chance that Blacon could become a full-blown meme. Even if Blacon doesn't blow up, it still seems tastier and safer than traditional planking.
Key Themes Behind This Trend
- Meme-inspired Food Trends
- Capitalizing on popular memes to create unique food trends that attract younger generations.
- Viral Marketing Strategies
- Using social media trends and challenges to promote products, services or offerings, creating interactive and entertaining online campaigns.
- Edible Experience Innovations
- Developing exciting, shareable and Instagrammable food experiences that engage customers and provide new, exciting forms of entertainment.
Where This Applies
- Fast Food Chain
- Creating innovative food items or making light-hearted modifications to current menu items that attract publicity and resonate with the younger, meme-savvy audience.
- Marketing and Advertising
- Developing and implementing creative marketing and advertising campaigns that leverage current social media trends and fads, and connect emotionally with the audience.
- Entertainment and Hospitality
- Incorporating fun, creative and buzz-worthy food and beverage concepts that attract and retain customers, drive loyalty and generate positive online reviews.
