Brazilian graphic design company BlackMagenta uses a rainbow palette and cartoon-like characters to bring life to their work. Bright colors have been more and more prevalent in graphic design portfolios and ad campaigns.
The 80s were the heyday of multi-colored designs, and the 90s spent a good amount of time promoting muted neutrals. The 10s, however, are ready to bring back the color. Check out more of BlackMagenta’s work at the links below.
Implications - With so many different styles emerging each day, consumers are only attracted to the most vibrant ones. Products that feature a bolder aesthetic appeal to shoppers who want to stand out with the purchases they make.
Why This Trend Is Growing
- Bright-color Strategy
- Companies can adopt the use of a bright-color strategy, which can increase the vibrancy of their work, attract the consumer's attention, and set them apart from their competitors.
- Cartoon Characters Adoption
- Companies could consider the incorporation of a cartoon-like character or mascot, which can help strengthen brand recognition and engage with customers.
- Revival of 80s Designs
- A revival of 80s designs, characterized by bright colors and vibrant designs, could be an opportunity for companies to tap into a nostalgia-based market through products or ad campaigns.
Industries Being Reshaped
- Graphic Design
- Graphic design agencies can incorporate bold colors and cartoon-like characters to enhance the vibrancy of their work and meet the increasing demand of clients for bolder aesthetics.
- Advertising
- Incorporating the use of bright colors, cartoon-like characters, and 80s styles in advertisements can capture the attention of consumers, differentiate their brand from competitors, and increase brand recognition.
- Product Design
- Companies seeking to stand out from their competitors can opt for bolder design strategies, including brighter colors and cartoon-like characters, to create eye-catching products that appeal to broader audiences.
