Although consumers are used to yogurt being creamy and white, Danone Ukraine is introducing Black Yogurt under its Activia brand as the first of its kind to contain charcoal. When used as a food ingredient, activated charcoal instantly transforms the appearance of familiar products, introducing an unexpected new look.
As well as catching the eyes of consumers with its dark packaging Danone Ukraine's limited-edition Activia variety has a texture that is made to feel like "holding a real charcoal piece."
To create novel experiences for consumers, brands are launching a variety of charcoal-infused food and beverage items, including everything from baked goods to noodle bowls and detoxifying drinks.
Image Credit: Danone Ukraine