This Black Rainbow x Nike spread is a stunning shoot showcasing Nike's on-court gear against formal menswear. The busy, dizzying images provide a perfect encapsulation of modern men's style in its various carnations.
The innovative shoot was photographed by forward-thinking French photographer Jean-Yves Lemoigne for Black Rainbow magazine's basketball issue.
The Black Rainbow x Nike spread is edited so that the overlapped portions of the photos appear as if vibrant x-ray-like, thermal images that will hold your gaze. Dapper men's suits are juxtaposed with fierce, mid-dribble action shots of athletes working the Nike gear to its full potential.
The shoot is a fascinating, out-of-the-box approach to photographing men's fashions ad is currently available for purchase on newsstands internationally.
Why This Trend Is Growing
- Layered Photography
- Using overlapping images to create a visually striking effect in fashion photography.
- Athleisure Fashion
- Combining sporty clothing and accessories with formal wear for a stylish and versatile look.
- Innovative Editorial Shoots
- Exploring new and creative ways to present fashion editorials and capture attention.
Industries Being Reshaped
- Fashion Photography
- Opportunities to experiment with innovative techniques and create visually stunning images for fashion campaigns and editorials.
- Sportswear
- The fusion of athletic and formal clothing opens up possibilities for unique collections and collaborations.
- Magazine Publishing
- Integrating disruptive and visually captivating editorial shoots can attract readers and enhance the overall magazine experience.
