This Black Rainbow x Nike spread is a stunning shoot showcasing Nike's on-court gear against formal menswear. The busy, dizzying images provide a perfect encapsulation of modern men's style in its various carnations.
The innovative shoot was photographed by forward-thinking French photographer Jean-Yves Lemoigne for Black Rainbow magazine's basketball issue.
The Black Rainbow x Nike spread is edited so that the overlapped portions of the photos appear as if vibrant x-ray-like, thermal images that will hold your gaze. Dapper men's suits are juxtaposed with fierce, mid-dribble action shots of athletes working the Nike gear to its full potential.
The shoot is a fascinating, out-of-the-box approach to photographing men's fashions ad is currently available for purchase on newsstands internationally.