Black licorice candy itself has a taste that only appeals to some, but for those who can't get enough of it, the Jacobsen Salt Co. partnered up with Portland candymaker QUIN to develop a Salty Black Licorice treat.
This unusual candy was inspired by a trip to Europe, where salty flavors are often favored over sweet when it comes to confections and licorice in particular. This Salty Black Licorice sources salt from the coast of Oregon, plus a few other natural ingredients like molasses and anise. Although this Salty Black Licorice candy is probably an acquired taste for some, the Jacobsen Salt Co. claims that "Our friends tell us this is the only black licorice they’ll eat."
What's Driving This Trend
- Salty Flavored Confections
- Developing new flavors for traditional candies could attract a broader audience.
- Artisanal Candy Making
- The rising trend of artisanal food could be applied to the candy industry.
- Positive Nutritional Information
- Incorporating natural, healthy ingredients into candy can appeal to health-conscious consumers.
Who This Affects Most
- Candy Manufacturing
- Manufacturers can differentiate themselves by offering trendy, unique candy flavors.
- Artisanal Food Production
- The candy industry can adapt to an artisanal food production style to appeal to a niche audience.
- Health Food Industry
- Innovative candy manufacturers can appeal to a health-conscious audience by incorporating healthy ingredients.
