Cast Iron-Inspired Appliances

Maytag's New Black Kitchen Appliance Finish is Matte & Textured

The new Cast Iron Black kitchen appliance finishes from Maytag take inspiration from the look and features of a classic type of cookware. The finish on the kitchen appliances is finely textured and matte, making it ideal for preventing scratches and concealing fingerprints and other visible imperfections. In fact, the durable Cast Iron Black finish endured 1,000 hours of testing to make sure it could withstand life in one of the most heavily trafficked areas of the home.

The elegant, tough and timeless appliance finish has the potential to anchor the appearance of a kitchen with its bold presence, especially when contrasted with modern white cabinetry. The Maytag Cast Iron Black appliance finish is available on microwaves, electric and gas ranges, fridges and dishwashers.

Cast Iron-inspired Finishes
There is an opportunity for home appliance manufacturers to explore other cast iron-inspired finishes for appliances such as copper and brass to create a timeless aesthetic.
Textured Matte Finishes
Manufacturers can explore incorporating finely textured and matte finishes to improve the durability of their products by concealing fingerprints, scratches, and other visible imperfections.
Bold Appliance Finishes
There is potential for appliance manufacturers to create bolder finishes that serve as a focal point for a kitchen, especially when contrasted with more modern cabinetry options.

Sectors Adopting This

Home Appliances
Manufacturers in the home appliance industry can explore creating new finishes inspired by classic cookware, such as the cast iron-inspired finish used by Maytag.
Interior Design
Interior designers can recommend bold finishes like the Maytag Cast Iron Black appliances to their clients for a timeless aesthetic that can serve as an anchor for a modern kitchen.
Construction and Remodeling
Builders and remodelers can use bold appliance finishes like the Maytag Cast Iron Black to create a focal point in a kitchen and drive the overall design aesthetic of the space.
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 66%
Freshness 9%

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