Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

A Delaware man shelled out $675,000 at auction for the number plate "6". The man whose name is Frank Vassallo IV, admitted afterwards that he was prepared to go as high up as 1 cool million. Mr Vassallo's family is already in possession of plate #9 for which $185,000 was paid at auction in 1993, and number 27. When asked about this propensity for expensive vanity plates and why he wanted the number 6 plate so badly, Mr Vassallo explained that it was a family thing. Whatever gets him through the day.