Bang Energy's Birthday Cake Bash Celebrates a Beloved Flavor
Laura McQuarrie — August 10, 2019 — Lifestyle
References: bang-energy & globenewswire
With Birthday Cake Bash, Bang Energy is introducing five new products that all embrace the beloved flavors of birthday cake. The new beverage, coffee and sports nutrition products from the brand include 16-ounce carbonated ready-to-drink beverages, the Bang Carbonated Energy Shot, Bang Keto Coffee, Bang Master Blaster and Stoked, a carbonated drink with 27 milligrams of potent full-spectrum hemp extract.
To kick off the introduction of these birthday-themed products, Bang Energy held a launch event to make sure "Bang Energy influencers, ambassadors, shufflers and figure skaters partied like it was their birthday."
The indulgent taste of birthday cake has become a flavor in its own right and has the potential to be enjoyed more than just a few times a year thanks to a variety of foods and beverages that embrace the celebratory flavor.
To kick off the introduction of these birthday-themed products, Bang Energy held a launch event to make sure "Bang Energy influencers, ambassadors, shufflers and figure skaters partied like it was their birthday."
The indulgent taste of birthday cake has become a flavor in its own right and has the potential to be enjoyed more than just a few times a year thanks to a variety of foods and beverages that embrace the celebratory flavor.
Trend Themes
1. Birthday Cake Flavor Trend - The trend towards birthday cake flavor in a variety of food and beverage products presents opportunities for companies to innovate and capitalize on the popularity of the flavor.
2. Sports Nutrition Products Trend - The trend towards sports nutrition products that embrace indulgent flavors such as birthday cake presents opportunities for companies to innovate in the health and wellness space.
3. Cbd-infused Beverage Trend - The trend towards CBD-infused beverages presents opportunities for companies to innovate and disrupt the beverage industry by combining the popular ingredient with indulgent flavors such as birthday cake.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the popularity of birthday cake flavor by continuing to innovate with new products such as carbonated ready-to-drink beverages and energy shots.
2. Sports Nutrition Industry - The sports nutrition industry presents opportunities to innovate by combining indulgent flavors such as birthday cake into products that still provide health benefits and promote fitness.
3. CBD Industry - The CBD industry can capitalize on the trend towards indulgent flavors by infusing CBD with popular flavors such as birthday cake to create unique and marketable products.
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