This birds eye view video is surely to promote Kia's new car Soul, but I can't seem to get over how skilled those drivers are.
From the shape of a gingerbread man, a car, to 'Soul' spelled out, I wonder how much practice it took these drivers to perfect their car art.
Check out the Kia Soul commericla to see if you could pull off a stunt like this!
Implications - Interactive advertisements are more appealing to consumers than attractive imaging. Customers desire a way to experience a product before they purchase it. Companies could focus more on inviting the shopper into the product in order to sell it on a better level.