This birds eye view video is surely to promote Kia's new car Soul, but I can't seem to get over how skilled those drivers are.
From the shape of a gingerbread man, a car, to 'Soul' spelled out, I wonder how much practice it took these drivers to perfect their car art.
Check out the Kia Soul commericla to see if you could pull off a stunt like this!
Implications - Interactive advertisements are more appealing to consumers than attractive imaging. Customers desire a way to experience a product before they purchase it. Companies could focus more on inviting the shopper into the product in order to sell it on a better level.
Key Themes Behind This Trend
- Interactive Advertisements
- Creating interactive advertisements that allow consumers to experience a product before purchasing it.
- Attractive Imaging
- Using visually appealing imagery to capture consumer attention.
- Inviting the Shopper
- Focusing on inviting the shopper into the product to enhance the sales experience.
Where This Applies
- Automotive
- The automotive industry can utilize interactive advertisements to showcase their vehicles and attract potential buyers.
- Marketing and Advertising
- The marketing and advertising industry can embrace the concept of inviting the shopper into products through interactive campaigns.
- Retail
- The retail industry can incorporate attractive imaging techniques to create visually appealing product displays.
