Biossance recently launched a cruelty-free skincare collection that uses natural ingredients derived from sugarcane plants. Each year, many sharks are killed for an organic compound called squalene, which is found in the animal's liver and subsequently used for cosmetics and vaccines. This company is giving consumers a cruelty-free alternative by using plant-based ingredients instead of animal-based ones.
The new Biossance line uses the same natural moisturizer found in shark livers, but it derives this ingredient from sugarcane plants sourced from Brazil. The plant-derived squalene is not only cruelty-free, but it is also a higher-quality ingredient that is better for the consumer. In addition, the company ensures that the sugarcane is processed in sustainable zero-waste plants to reduce the impact of the product on the environment.
By using plant-based squalene in its cosmetics, Biossance gives consumers a more eco-friendly skincare alternative.
Key Themes Behind This Trend
- Plant-based Skincare
- Opportunity for companies to develop new lines of cosmetics that are cruelty-free and environmentally friendly
- Sustainable Sourcing
- Opportunity for companies to explore and utilize alternative natural ingredients that are derived from sustainable sources
- Cruelty-free Cosmetics
- Opportunity for companies to take a stand against animal cruelty, by developing products that don't depend on animal testing and are made from natural ingredients
Where This Applies
- Cosmetics Industry
- Companies can embrace innovative, animal-friendly approaches like Biossance's to create high-quality, eco-friendly skincare and cosmetics lines
- Sugarcane Industry
- Companies can leverage sugarcane's versatile eco-friendly and sustainable properties to create new products for various industries, such as packaging, biodegradable plastics, and energy
- Sustainable Manufacturing Industry
- Companies can promote sustainable and environmentally-friendly manufacturing processes that reduce waste and energy consumption, and facilitate the transition to sustainable manufacturing practices
