Those who appreciate independent cinema over mainstream Hollywood flicks will definitely enjoy these Bioscope ads.
Created by advertising agency Volcano in Johannesburg, South Africa, the campaign captures the feeling of independent filmmaking perfectly. Combining iconic titles like 'The Birds' and 'Midnight Express' with stunning imagery that reinprets each title, the ads are a cinematic success all in their own.
Even if you love going to the movies to see big blockbuster hits, the Bioscope ads are worth checking out just to see some simple, yet powerful imagery.
Implications - Consumers in modern society are looking for less manufactured designs and opting to make more unique purchases. New artists attempting to solidify their name on the market could develop more items like this to help draw in more customers.
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