If a girl could get her hands on as many beautiful purses as model Kinga Rajzak does in the Bimba & Lola Spring 2012 campaign, she would clutch them just as tightly and greedily. This honest action sets the tone for the natural, unpolished style of photography used for the ad campaign.
Shot by fashion photographer Alice Rosati, the Bimba & Lola Spring 2012 campaign itself may be stark and unassuming, but the fashion is decisively not. The campaign showcases the season’s retro-inspired designs, feminine prints and colorful accessories. Kinga Rajzak is a vision of womanly innocence who is accentuated by modest silhouettes and billowy fits. Although an overall stoic shoot, it effortlessly portrays the mischievous air of this Slovakian beauty.