Mangled Motorbike Marketing

Clean the Sky - Positive Eco Trends & Breakthroughs

The Bikeking24 Twisted Motorcycles Campaign is Unrideable

— June 16, 2011 — Autos
If I owned a motorbike, I'd be nervous about leaving it parked out in the open, but these Bikeking24 Twisted Motorcycles ads demonstrate that there is a brand of bike lock that makes it truly impossible for thieves to jump on and ride away with your baby.

What's interesting is that the Scholz & Friends advertising agency of Berlin, Germany, chose not to picture the combination lock in any of these prints. Instead, they took the image of a standing bike, sliced it cleanly into about three fragments, and rotated them out to make it totally unrideable.

I couldn't imagine intentionally damaging your beloved wheels in such a way, but the Bikeking24 Twisted Motorcycles campaign effectively demonstrates the way this product incapacitates bikes to prevent them from being stolen.

Trend Themes

  1. Unconventional Advertising — Utilizing unconventional advertising methods to capture attention and promote a product.
  2. Creative Product Demonstration — Finding innovative ways to visually showcase product features and benefits.
  3. Enhanced Security Solutions — Developing advanced security measures to protect valuable assets.

Industry Implications

  1. Advertising — The advertising industry can explore new approaches to grab consumer attention and improve campaign effectiveness.
  2. Automotive — The automotive industry can investigate new ways to enhance vehicle security and prevent theft.
  3. Security — The security industry can innovate and develop cutting-edge solutions to protect valuable items and prevent theft.
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