The World's Biggest Burger was recently cooked by Juicy's Outlaw Grill in an attempt to break a Guiness World Record. The World's Biggest Burger wights approximately 777 lbs. and is estimated to contain 1.375 million calories.
This heart-stopping, life-size fast-food masterpiece contained all the fixings including 50 lbs of cheese, 12 lbs of pickles, 12 lbs of onions, 10 lbs of mustard, 10 lbs of mayonnaise and 20 lbs of lettuce. The World's Biggest Burger was cooked on the world's largest barbeque and took over 15 hours to cook. Burger enthusiasts in attendance at the World's Biggest Burger's revealing were offered the chance to take a taste for only 99 cents.
Implications - In today's consumption-hungry culture, a simple way for a business to garner the attention of consumers is by providing them with extravagant and over-the-top products or concepts. In doing so, consumers will be impressed as businesses continue to push all boundaries.
What's Driving This Trend
- Extravagant Food
- Opportunity to create extravagant and over-the-top food items to attract consumer attention.
- Guinness World Record Attempts
- Opportunity to break records and create buzz by attempting to break Guinness World Records.
- Event-related Marketing
- Opportunity to create unique and attention-grabbing events centered around food products.
Who This Affects Most
- Food and Beverage
- Opportunity for food and beverage companies to create unique and extravagant products.
- Restaurant Industry
- Opportunity for restaurants to create record-breaking food items and attract customers.
- Event Planning
- Opportunity for event planning companies to create and organize attention-grabbing events.
