Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The BIC Bond Campaign Shows That Whatever Breaks Up is Fixable

 - Jun 13, 2012
References: facebook & ibelieveinadv
The BIC Bond campaign adorably personifies everyday objects. Instead of following in Ikea's well-trodden footsteps, this ad campaign doesn't focus on the sad state of thrown out products but focuses on fixing broken ones. Likening the shattering of a button and teapot to a separated human couple, the BIC Bond campaign shows that "whatever life breaks up, Bic Bond fixes."

Conceived and executed by BorghiErh / Lowe, a talented ad agency based in Sao Paulo, Brazil, the BIC Bond campaign may seem impossibly surreal, but people will get a kick out of the imaginative images. Art directed and illustrated by Roberto Ulhoa with creative direction by Fernando Nobre, the campaign was captured by photographer Denis Sitta and copywritten by Ricardo Scarpa.