We’ve all seen how subtext can make an ordinary photo epic—think icanhascheezburger.com—which is exactly what BestCaptionEver.com is all about. Instead of just slapping on a funny one-liner, however, this photoblog lets viewers submit captions and rate those of others.
Featured here is a collection from BestCaptionEver.com, which you’ll need to visit to check out user-submitted sub-titles like these for the first image: “Paul Rudd before he started using Old Spice Swagger” and
“The Code of Meniscus is a mathematical formula that measures the proportionality of ones beatings vs. the Ugliness of their sweater. Allow me to demonstrate…”
What's Driving This Trend
- Crowdsourced Captioning
- The trend of engaging viewers in submitting captions and rating those of others can be extended to other mediums like videos, scientific images, and artwork.
- Visual Subtext
- The use of subtext to make an ordinary photo epic can be leveraged through tools and technologies like AI and AR/VR to create innovative marketing campaigns and brand messaging.
- User-generated Content
- Encouraging users to create and submit content can be used by a range of industries to create a more engaged and loyal customer base, such as social media, e-commerce and gaming.
Who This Affects Most
- Marketing
- Brands can utilize crowdsourced captioning and visual subtext to create innovative marketing campaigns and increase engagement across platforms.
- Social Media
- Social media networks can incorporate crowdsourced captioning as a feature to increase user engagement and keep content fresh, driving up platform activity.
- Entertainment
- The entertainment industry can leverage the trend of user-generated content and visual subtext to create more interactive and engaging content for viewers.
