Jägermeister dives into the world of fashion introducing an exclusive BEST NIGHTS streetwear capsule for the season. The inspiration behind the capsule perfectly fuses the energy of going out with friends to enjoy the nightlife through apparel. The capsule features a selection of exclusive looks including a hoodie, sweatpants, graphic tees, a scarf, beanies, and socks.
All of the designs are accented with the coordinates of the Jägermeister headquarters located in Wolfenbuttel, Germany. The camo tee is made from 100% organic cotton materials and also allows customers to interact with it through artificial reality. The shirt has a graphic print that opens up hidden elements using an Instagram filter. The designs are work by names such as Lisa Anckarman, Dalibor Stofan, also known as DALYB, and Bloody Osiris.
Image Credit: Jägermeister