Instead of allowing the already crazy haute couture in the Bernhard Willhelm Women SS13 collection to stand out for itself, the lookbook has decided to take it up a notch. Considering that it was directed by artist Geoffrey Lillemon, that should come as no surprise. He has decided to accentuate the bold and vibrant fashion designs with disturbing masks, dyed skin and colorblocked backdrops for images that appear straight out of a nightmare.
According to the artist, the Bernhard Willhelm Women SS13 lookbook revolves around the use of "Faceshift and 3d Studio Max to express human realness with the advantages of technology." Each head was custom designed to capture the essence of a specific outfit to bring it alive. It was photography by Petrovsky&Ramone and styled by Niki Pauls.
Why This Trend Is Growing
- Disturbing Masks
- There is an opportunity to disrupt the fashion industry by incorporating disturbing masks into lookbooks and fashion campaigns to create bold and visually striking imagery.
- Dyed Skin
- Innovative beauty and cosmetics brands can explore the use of dyed skin as a way to create unique and attention-grabbing looks, disrupting the traditional notions of beauty.
- Colorblocked Backdrops
- The use of colorblocked backdrops in fashion photography opens up a disruptive opportunity for creative set design companies to collaborate with fashion brands and create visually captivating images.
Industries Being Reshaped
- Fashion
- Fashion industry professionals can draw inspiration from the Bernhard Willhelm Women SS13 collection's lookbook to explore new and unconventional ways of presenting fashion designs.
- Beauty and Cosmetics
- The use of dyed skin in the Bernhard Willhelm Women SS13 lookbook presents an opportunity for beauty and cosmetics companies to experiment with unconventional beauty trends.
- Set Design
- Collaborations between fashion brands and set design companies can bring about disruptive innovation in the field of fashion photography by incorporating unique and visually striking colorblocked backdrops.
