Curated Runway Exhibits

'Bernhard Willhelm: 3000 Exhibition' is the Artist's First Installation

The Bernhard Willhelm: 3000 Exhibition amalgamates design and men’s fashion. The installation is currently on display at the Museum of Contemporary Art (MOCA) in Los Angeles. ‘3000’ is the first American museum exhibition showcasing the work of fashion designers Bernhard Willhelm and Jutta Kraus. The art installation features the designer's AW15 collection that is curated in a museum in an unlikely fashion. In Bernhard Willhelm: 3000, one can see manikins hanging from the ceiling over aquariums, blown up garbage bags with mini TVs and tables with inanimate objects.

MOCA presents the collections as, "an experiment. Through the emotive qualities of the work in the exhibition, it also serves as an opening to a dialogue between art, fashion and consumerism."

Curated Runway Exhibits
The trend of curated runway exhibits blurs the lines between fashion and art, offering opportunities for designers to showcase their work in unique and immersive ways.

Sectors Adopting This

Fashion Design
The fashion design industry has the potential to embrace curated runway exhibits as a disruptive innovation, allowing designers to push boundaries and create memorable experiences for their audience.
SCORE
4.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 66%
Freshness 8%

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