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Urban Knit Editorials

The Benjamin Eidem for ODDA Magazine Shoot Boasts Cozy Textures

— December 8, 2011 — Fashion
Model Benjamin Eidem stars in this elegant urban editorial by photographer Renie Saliba which is captured for the latest issue of ODDA magazine. Benjamin walks the streets of New York dressed in textured, heavy knits and suited separates.

The impeccable styling features fall looks full of rich textures. The vibrant wardrobe fuses classic men's tailoring with rugged comfort. Benjamin sports designer selects from the Emporio Armani collection. Structured silhouettes are combined with durable wool and a relaxed leather trench.

A bed-head coif gives the model an effortless preppy flair completing his overall urban dweller look. The Benjamin Eidem for ODDA magazine shoot successfully showcases the latest in fall menswear. This editorial puts an emphasis on versatility and the juxtaposition of various textures. The model is a city boy who can experiment with fashion, by dressing down during the day and suiting up for the night.


Image Credit: Renie Saliba
Trend Themes
1. Textured Knits - Opportunities for designers to create versatile clothing pieces that can be dressed up or down for urban dwellers.
2. Juxtaposing Textures - Opportunities for designers to innovate by creating unique fashion pieces by pairing various textures.
3. Rugged Comfort - Opportunities for designers to create clothing in a style that fuses classic men's tailoring with rugged comfort.
Industry Implications
1. Fashion Industry - As textured knits and rugged comfort become increasingly popular, there are opportunities for designers and retailers to offer a wider range of clothing options for urban dwellers.
2. Textile Industry - As textured fabrics continue to be in-demand, there are opportunities for textile manufacturers to innovate by creating new patterns and materials.
3. Retail Industry - As consumers continue to seek versatile clothing options, there are opportunities for retailers to provide a wider range of textured clothing options at various price points.
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