This new Ben & Jerry’s mall kiosk has opened at the Merry Hill mall in the UK as its first-ever shopping center concept that's slated to offer customers easy access to the brand's high-quality ice cream. The kiosk measures in with 270-square-feet and will offer access to an array of the brand's signature frozen treats that prioritize creaminess with ample texture to boot. The location will also offer shakes, cookie dough chunks and loaded desserts to round out the offerings to ensure there's something for everyone.
Head of Franchising Chris Braeger commented on the Ben & Jerry’s mall kiosk saying, "The decision to launch our first UK mall kiosk at Merry Hill was an easy one, given the destination’s vast catchment, high footfall and well-rounded, all-day experiential offer. To celebrate the opening, we will offer our Merry Hill fans the opportunity to try some of our euphoric cone-coctions on either a cup or a cone between 1-6pm on Wednesday 6th May for free* , to welcome the community in true Ben & Jerry’s style, and make this a monumental moment for both Ben & Jerry’s and Merry Hill.”
What Makes This Trend Stand Out
- Compact Experiential Kiosks
- Modular kiosk formats that lower entry costs and enable rapid market penetration for national and niche brands.
- Omnichannel Mall Experiences
- A blending of physical impulse points and brand storytelling that redefines customer touchpoints across shopping centers and digital channels.
- Premium Indulgence Micro-formats
- Miniaturized versions of premium dessert offerings that prioritize texture and personalization within constrained footprints.
Sectors Adopting This
- Quick-service Restaurants
- Smaller footprint formats and focused menus that challenge traditional QSR economics through faster rollouts and higher per-square-foot sales.
- Retail Real Estate and Malls
- High-footfall communal spaces becoming incubators for rotating brand experiences and revenue-diversifying leasing models.
- Food Franchising and Licensing
- Franchise systems evolving toward micro-unit and nontraditional placements that expand brand reach without full-store investment.
