Colorado-based River North Brewery has launched a delicious new Belgian-style tripel that doesn't simply provide a fantastic drinking experience but also well and truly lives up to the notion of giving back to the community thanks to its participation in the Colorado Strong Fund, which engages in a variety of charitable activities around the pandemic.
The Colorado Triple Strong is a classic Belgian-style tripel that offers up notes of banana, honey, lemon and apricot, giving it a marvelously satisfying palate. As is the case with strong Belgian brews, this particular tripel has a relatively high alcohol content which comes in at 11.3 percent.
What's more, as much as 20 percent of all sales of Colorado Triple Strong will be directed to the Colorado Strong Fund, making this a fine example of the role local breweries can play in uplifting their communities.
Image Credit: River North Brewery
Key Themes Behind This Trend
- Colorado Strong Fund
- More breweries are likely to engage in charitable activities through collaborations with organizations that uplift their communities.
- Strong Belgian Brews
- There is an opportunity to create new, robustly flavored beer styles that offer palate-satisfying experiences like the Belgian-style tripel.
- Local Brewery Collaborations
- Local breweries can band together to launch new beer collaborations that are not only delicious but also support the communities they operate in.
Where This Applies
- Craft Beer Industry
- Craft breweries can leverage collaborations with charitable organizations to differentiate their brands and establish themselves as community-driven businesses.
- Non-profit Industry
- Non-profit organizations can seek collaborations with local breweries as a means of raising funds and expanding their reach with consumers.
- Food and Beverage Industry
- More food and beverage industry players could explore cause-related marketing by partnering with non-profits and community-driven organizations to drive sales and social impact.
