Initiated by the Senat of Berlin, the Behind German Walls campaign aims to raise awareness about domestic violence.
Designed by the DOJO advertising agency in Germany, these penetrating prints affirm that abuse is not always discernible at first glance. A closer look at the Behind German Walls campaign ads alone will reveal clenched fists, hair pulling, belt straps and tears on the wallpaper. These poignant prints surely drive home their point, adding that as many as one in four Germany women are silent victims to this violence.
What's Driving This Trend
- Awareness Campaigns
- Designing awareness campaigns to educate people about social issues
- Subtle Messaging
- Using subtle messaging to creatively highlight sensitive issues
- Anti-domestic Violence Initiatives
- Developing initiatives to combat domestic violence and support victims
Who This Affects Most
- Advertising
- Advertising agencies can create campaigns to education and raise awareness about domestic abuse
- Non-profit Organizations
- Non-profits can help fund anti-domestic abuse initiatives and provide support for victims
- Social Work
- Social workers can help spread awareness about domestic abuse and provide support for victims
