Before-and-after makeup shots have been pumping through the online world in an odd Internet phenomenon, especially with the Asian community.
As fun as it looks to post and share the transformations one can do with cosmetics, it can be noted that a common theme stands out. Larger eyes, playful poses and pursed pouts are the defining beauty elements for young girls. The before-and-after makeup shots resemble anime characters with their babydoll features.
Implications - Businesses that allow consumers to integrate on personal levels with modern technologies will likely experience high levels of success. Individuals are constantly looking for new experiences and ways to engage with cutting-edge concepts. Businesses that design products for consumers to encounter customized experiences will likely benefit.
What's Driving This Trend
- Anime-inspired Makeup
- Opportunity to create and market cosmetics and beauty products that help consumers achieve an anime-inspired look.
- Asian Beauty Influencers
- Opportunity to collaborate with Asian beauty influencers to promote anime-inspired makeup and reach a wider audience.
- Virtual Try-on Technologies
- Opportunity to develop virtual try-on technologies that allow consumers to experiment with different anime-inspired makeup looks before purchasing.
Who This Affects Most
- Cosmetics
- Cosmetics industry can capitalize on the trend by creating and marketing specific products for achieving the anime-inspired look.
- Beauty Influencer Marketing
- Beauty influencer marketing industry can collaborate with Asian beauty influencers to promote anime-inspired makeup and generate brand awareness.
- Augmented Reality
- Augmented reality industry can develop virtual try-on technologies that allow consumers to virtually try anime-inspired makeup looks, enhancing the shopping experience.
