The Bees Knees packaging for Klein Constantia Farm is a clever, cute and elegant design that is as sweet as its honey.
Designed by Terence Kitching from At Pace Design and Communication, the box that houses the jar of honey is obviously an inspired piece of branding design. Inspired by how bees produce their sweet and nectarous honey, the packaging resembles a beehive frame that beekeepers use to house bumblebees, complete with an open slit like the wooden drawers that pull out honeycombs. It even displays an image of a bee going into it, inviting you to open the package. Once opened, the inside lid is covered with buzzing bees.
The Bees Knees packaging and branding is creative and well- executed, matched with a golden logo, foiling and ribbon to complete the overall effect of this luscious honey product.