Alaskan Brewing recently introduced an all-new packaging for its beer sampler sets that includes a cut-out window so that the rotating styles included inside can easily be previewed by consumers.
The Frontier Pack will be packaged with staples from the brewery such as its Alaskan Amber and Icy Bay IPA, as well as two other styles—which may include one limited-edition product, a new style or something else experimental from Alaskan Brewing. The other kind of brew that will be included in the sample sets is a brewers’ choice style.
The interactive nature of the packaging gives consumers the chance to look and touch the bottles beyond the secondary packaging, without having to modify the style of the box for each new selection of samples that is set to be released.
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