Taft's Ale House offers a niche advent calendar design for this holiday season, that offers a different brew blend each day until Christmas day. The project, known as Liquid Advent, offers an alternative to chocolate for older consumers looking to enjoy holiday cheer and traditions.
Advent calendars are a popular custom for many consumers, usually reserved for younger consumers and filled with edibles, sweets or tiny knick-knacks. The Liquid Advent offers a more mature alternative for adults with a new beer each day brewed by the Taft's Ale House. The beer cans are packaged upright in a sleek cardboard box, each with a festive Christmas design including illustrations of Santa, snow and a festive silver design aesthetic.