Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Boozy Beer Calendars

Taft's Ale House Recently Put Together an Ale Advent Calendar for Drinkers

— December 26, 2015 — Lifestyle
Taft's Ale House offers a niche advent calendar design for this holiday season, that offers a different brew blend each day until Christmas day. The project, known as Liquid Advent, offers an alternative to chocolate for older consumers looking to enjoy holiday cheer and traditions.

Advent calendars are a popular custom for many consumers, usually reserved for younger consumers and filled with edibles, sweets or tiny knick-knacks. The Liquid Advent offers a more mature alternative for adults with a new beer each day brewed by the Taft's Ale House. The beer cans are packaged upright in a sleek cardboard box, each with a festive Christmas design including illustrations of Santa, snow and a festive silver design aesthetic.
Trend Themes
1. Boozy Beer Calendars - The rise of boozy beer calendars presents opportunities for breweries to tap into the holiday market and offer unique and indulgent experiences for adult consumers.
2. Alternative Advent Calendars - The popularity of alternative advent calendars, such as the Liquid Advent, highlights the potential for creative and unconventional product offerings during the holiday season.
3. Adult-focused Holiday Traditions - The demand for adult-focused holiday traditions, like the Liquid Advent, opens up possibilities for businesses to cater to a more mature audience and provide festive experiences tailored to their interests.
Industry Implications
1. Craft Brewery - Craft breweries can leverage the trend of boozy beer calendars to create unique offerings and tap into the growing demand for adventurous and experiential beverages.
2. Packaging and Printing - The rise of alternative advent calendars, such as the Liquid Advent, presents opportunities for packaging and printing companies to design eye-catching and festive packaging solutions for non-traditional products.
3. Gift and Specialty Retail - The demand for adult-focused holiday traditions, like the Liquid Advent, opens up opportunities for gift and specialty retailers to curate and market specialized products that cater to a more mature demographic.
1.6
Score
Popularity
Activity
Freshness