High-performance blanket manufacturer Rumpl has created a
Rumpl gained a reputation by creating a highly functional collection of throws and blankets made from sleeping bag material. Rumpl has always championed the idea that outdoors gear should be made from materials made for the outdoors.
Rumpl's beer blankets appear to have been trade show swag given out on behalf of the brand in order to bring attention to their booth. While the campaign could have stopped there, a clever move by Rumpl was taking it to social media. Under the hashtag #beerblankets, people have posted images of their beer blankets in action. This move ensures that the images find their way in front of a much larger audience, and is an example of how much choice there is in terms of promotional material that doesn't involve keychains or USB sticks.