Targeted at men and women looking to find the best deals on beauty services, the 'Kempt' service works to enable consumers to discover the best that New York City has to offer. 'Kempt' works on a membership model that starts at $50 per month and offers members exclusive pricing at local salons for different services.
Aside from beauty services, 'Kempt' is also focused on the beauty products side of things to be a comprehensive solution for consumers. Members can customize the app to suit their gender, maintenance routine and beauty profile to find the best products to suit them. As consumers seek out more forms of customization and value from everyday products and services, solutions like 'Kempt' will likely continue to be observed.
Why This Trend Is Growing
- Membership-based Beauty Services
- This trend presents an opportunity for businesses to create personalized and exclusive beauty service memberships, providing value and customization for customers.
- Comprehensive Beauty Solutions
- There is an opportunity for companies to offer comprehensive beauty solutions that combine services and products, catering to the growing demand for all-in-one solutions.
- Customization and Personalization
- The trend towards customization and personalization in everyday products and services opens up opportunities for businesses to develop tailored beauty apps and platforms like 'Kempt'.
Industries Being Reshaped
- Beauty Services
- Beauty salons and spas can leverage the membership model to attract and retain customers, providing exclusive pricing and personalized experiences.
- Beauty Product Retail
- Beauty retailers can create comprehensive beauty solutions by offering curated products and services under one platform, capitalizing on the growing demand for convenience.
- Beauty Tech
- With the increasing demand for customization, there is an opportunity for beauty tech companies to develop personalized beauty apps and digital platforms to cater to individual needs and preferences.
