As a way to supply skin with hydration in a light and mess-free way, She Terra Organics developed its Beauty Milk range. While described as "milk," the nourishing concoction is simply made from a base of oils like maracuja, argan and marula, which have been combined with an "aloe vera juice" and natural fruit extracts. As natural emollients, the oil ingredients are ideal for cleansing the skin, without leaving it clogged.
In addition to looking to the earth for skin-healing solutions, She Terra Organics also makes a point to source its ingredients responsibly—for instance, its maracuja oil is harvested from small farms in Rwanda, while the brand's argan oil comes from UNESCO-protected forests and producers that celebrate the traditional roles women have always had in the development of this oil.
Key Themes Behind This Trend
- Hydration Oil Mists
- The development of lightweight, oil-based mists as an alternative to heavy creams presents an opportunity for disruptive innovation in the beauty industry.
- Sustainable Sourcing
- The emphasis on responsibly sourced ingredients, such as maracuja oil from small farms in Rwanda, creates a space for disruptive innovation in the sustainable beauty industry.
- Natural Emollients
- The use of natural oil ingredients like argan and marula in skincare products opens up opportunities for disruptive innovation in the natural beauty industry.
Where This Applies
- Beauty
- The beauty industry can explore how to innovate with lightweight oil mists as a new skincare trend.
- Sustainable Beauty
- In the sustainable beauty industry, there is potential to disrupt traditional sourcing practices and incorporate responsibly sourced ingredients.
- Natural Skincare
- Natural skincare brands can capitalize on the trend of using natural emollients like argan and marula in their products to offer innovative and effective solutions.
