Beautiful Kitchenware, a new brand by Drew Barrymore and Made by Gather Founder and CEO, Shae Hong, introduced a range of high-performance, thoughtfully designed small kitchen appliances and cookware. The line is full of eye-catching designs, contemporary colors and touchscreen technology to add more convenience to any kitchen.
The expansive range includes everything from measuring spoons to air fryer toaster ovens and most of the pieces from the line come in at under $100. Color lovers will be especially drawn to the products, as they're offered in stylish colors like sage green, blueberry pie, oyster grey, white icing and black sesame with premium gold accents.
As the name of the brand suggests, Beautiful Kitchenware was created to inspire shared moments in the kitchen together.
Key Themes Behind This Trend
- Eye-catching Kitchenware
- Innovative designs and colors for small kitchen appliances and cookware can be disruptive in the kitchenware industry.
- Contemporary Touchscreen Technology
- Touchscreen technology in small kitchen appliances can be disruptive in the kitchenware industry.
- Affordable High-performance Kitchenware
- Affordable high-performance kitchenware can disrupt the high-end kitchenware market.
Where This Applies
- Kitchenware Industry
- The Kitchenware industry can benefit from refreshing designs and innovative technology in their product offerings.
- Small Appliance Industry
- The Small Appliance industry can benefit from the addition of touchscreen technology in their products.
- Home Goods Industry
- The Home Goods industry can benefit from offering affordable high-performance products that add value to the kitchen.
