Reality Game Show Cookies

As Beast Games Season 2: Strong vs. Smart continues streaming on Prime Video, the franchise is being extended beyond the screen through a large-scale physical activation involving fortune cookies. The initiative incorporates a familiar dining ritual to introduce show-related messaging into everyday experiences. Millions of fortune cookies distributed at restaurants and included with food delivery orders across the United States and Europe will contain printed messages connected to the series.

The fortune cookies used in the activation are the same traditional items typically provided to diners at the conclusion of a meal. However, instead of standard fortunes, the messages reference themes and language associated with Beast Games Season 2; encouraging interaction, as fortunes are commonly opened, read aloud, shared, and retained.

The randomized nature of the messages reflects the competitive structure of the show. While most cookies contain season-specific messages, a limited number include rare fortunes written by MrBeast himself, distributed unpredictably among the broader circulation.

Image Credit: OpenFortune