The BEAMS x Salomon RX Slide 3.0 is a new collaboration footwear creation from the two brands that will offer consumers with a way to maintain enhanced comfort when recovering post-workout or sport.
The slip-on shoes features a mule-style backless design that is achieved using two mesh pieces that are separated by a seam on the upper section. This gives the footwear a somewhat segmented construction that is enhanced with a certain level of rusticity, which makes them both fashionable as well as anti-fashion all at the same time.
The BEAMS x Salomon RX Slide 3.0 is available now for preorder from the BEAMS online store at a price point of ¥ 9,900 JPY and is positioned to start shipping in May 2021.
Image Credit: Beams
What's Driving This Trend
- Mismatched Material Collaboration
- There is an opportunity for brands to collaborate and create footwear with mismatched materials, offering unique design and functionality.
- Post-workout Recovery Footwear
- There is potential to develop innovative footwear that prioritizes comfort and support for consumers recovering after exercise or sports activities.
- Segmented Construction Design
- Footwear with segmented construction and rustic aesthetics have the potential to disrupt traditional fashion and offer a blend of style and functionality.
Who This Affects Most
- Fashion
- The fashion industry can explore collaborations and unconventional materials in footwear to create unique and trendy designs.
- Sports and Fitness
- The sports and fitness industry can develop post-workout recovery footwear that offers enhanced comfort and support for athletes and fitness enthusiasts.
- E-commerce
- E-commerce platforms can benefit from the preorder model for upcoming footwear collaborations, creating buzz and anticipation among consumers.
