At first glance, the pieces that make up the BEAMS x Coleman Bandana collection look as though they belong in a home. Nevertheless, the famous Japanese retailer has teamed up with the equally popular outdoor brand to create a line of designer camping furniture that is more luxurious than most. As its name suggests, the collection is inspired by the pattern of a classic bandana. Yet the resulting designs are much more exotic than one would first expect.
The BEAMS x Coleman Bandana collection is comprised of a pop-up box, sheets, tables, arm chairs and even double chairs. As comfortable as they are practical, many of the pieces are cushioned. Available in July, they can be pre-ordered now.
Key Themes Behind This Trend
- Luxurious Camping Furniture
- Disruptive innovation opportunity: Create high-end, comfortable and aesthetically pleasing camping furniture for luxury camping experiences.
- Designer Outdoor Collaboration
- Disruptive innovation opportunity: Collaborate with renowned designers to create unique and stylish outdoor furniture collections.
- Exotic Pattern Inspiration
- Disruptive innovation opportunity: Incorporate exotic patterns into outdoor furniture designs to create captivating and distinctive pieces.
Where This Applies
- Outdoor Furniture
- Disruptive innovation opportunity: Develop innovative and chic outdoor furniture collections that cater to different preferences and lifestyles.
- Luxury Camping Experiences
- Disruptive innovation opportunity: Create premium camping experiences by offering high-quality and comfortable camping furniture with luxurious elements.
- Design and Fashion Retail
- Disruptive innovation opportunity: Launch exclusive collaborations between designers and outdoor brands to introduce fashionable and unique furniture collections.
