BEAMS and Salomon join forces to deliver a slew of goods that are made using GORE-TEX materials. This marks the fourth time that the duo have worked alongside one another. The technical designs are sleek and functional, including the XA PRO 1 GORE-TEX sneaker.
The shoe stems from 2001 and honors its archival design. It boasts asymmetrical looks with blue detailing the sneaker: dark blueon the medial side and light blue on the lateral side of the sneaker. Additionally, it also has the Quicklace and grippy sole unit informed by EVA cushioning. It gives it an overall contemporary look that blends into the retro design. The shoes are now available to shop online at BEAMS.
Image Credit: BEAMS
What's Driving This Trend
- GORE-TEX Sneakers
- Opportunity to create more collaborations in utilizing GORE-TEX materials for a durable and functional line of footwear.
- Archival Designs
- Chance to reinvigorate retro looks by incorporating modern and functional designs in apparel and accessories.
- Street-informed Fashion
- Potential market for fashion companies to cater to consumers who seek style and functionality in their everyday wear.
Who This Affects Most
- Footwear
- Innovation opportunities in creating durable and technical designs using GORE-TEX materials and Quicklace technology.
- Apparel
- Opportunity to incorporate archival designs with functional GORE-TEX materials to create apparel that is both stylish and practical.
- Fashion Retail
- Market potential for retailers to cater to consumers' desire for street-informed fashion that combines style and function.
