Few could pass up the opportunity to be bestowed with an infinite amount of fun, but how does a water park communicate this concept to its potential visitors? Quite simply and certainly successfully, this Beach Park campaign combines its attractions with the notion of fathomlessness in an unusual image that conveys the intensity of both.
The water slide that twists, turns and spirals you down at gushing gravitational speeds has been adapted by the Verve Comunicacao advertising agency of Fortaleza, Brazil, to form the lemniscate infinity symbol. Essentially it creates a closed circuit and hence a never-ending chute through which visitors to the amusement park can perpetually glide down the rushing pipes. The Beach Park campaign maintains that the "Fun never ends," promising a complete wet and wild experience the moment you pass through the gates.