'Aurate,' in collaboration with Kerry Washington, has launched the 'Be the Lead' jewelry collection. This collection was created to honor iconic and influential Hollywood actresses, both past and present. For example, Josephine Baker was one of the focal points when creating Be the Lead.
Many actresses, like Baker, instilled lasting impressions on younger generations of people of color and women alike. However, with Be the Lead, Aurate and Washington have noted that the collection is not only for celebrities or women. One of the motivations behind the collection's name is that every individual of every gender deserves to be the center of their own life. Washington stated that "The important thing about leadership is that it's yours," meaning that this collection encourages self-expression, self-development, and maintaining control of one's life.
Image Credit: Aurate, Kerry Washington
Key Themes Behind This Trend
- Influential Women Jewelry Collections
- Creating jewelry collections that pay tribute to iconic women can generate brand loyalty among consumers who relate to them.
- Celebrity Collaborations
- Partnering with celebrities to co-create limited edition collections can generate buzz and increase brand awareness.
- Self-expression Fashion
- Promoting self-expression through fashion and accessories can tap into the growing trend of individuality and personalization.
Where This Applies
- Jewelry
- Jewelry brands can create collections that pay homage to inspiring women to appeal to consumers who seek meaning and connection with their purchases.
- Fashion
- Fashion brands can collaborate with celebrities to release exclusive collections that create hype and attract new audiences.
- E-commerce
- E-commerce platforms can cater to consumers who seek a personalized shopping experience, by providing curated collections that reflect their values and aspirations.
