The BBVA Compass Stadium has an interesting exterior, featuring a wrap-around tessellated screen. The design was done by Populous, and is part of Houston's east-side redevelopment strategy. As such, the stadium is meant to be a main structure in this development, which judging from the noticeable nature of the exterior this goal has been achieved.
Bright orange pieces have also been placed on the outside, drawing people in even more to the stadium. From a distance it's hard not to notice the building due to its tessellated screen and the bright hues used throughout. The color reflects that of the home team of the city called the Houston Dynamo, which has a significantly growing fan base.
Photo Credits: designboom, populous
Why This Trend Is Growing
- Tessellated Screens
- There are opportunities for disruptive innovation in the use of tessellated screens in architectural designs and outdoor advertising.
- East-side Redevelopment
- The use of main structures like stadiums in redevelopment strategies presents opportunities for disruptive innovation in urban revitalization.
- Color-branding
- The use of bright hues in architectural designs and external features like the BBVA Compass Stadium presents opportunities for disruptive innovation in brand promotion and identity.
Industries Being Reshaped
- Architecture
- Architects can explore disruptive innovation in the use of tessellated screens and bold color choices in their designs.
- Urban Development
- Urban planners and developers can embrace disruptive innovation opportunities by incorporating main structures like stadiums in their redevelopment strategies.
- Sports and Entertainment
- Sports teams and entertainment venues can leverage disruptive innovation by using bright hues and bold architectural features to enhance their brand and attract more attention.
