American restaurant chain Dickey’s Barbecue Pit announced that it would be launching a BBQ meal subscription service, granting customers access to customizable delivery kits on a monthly basis.
When signing up for the service, customers can choose between three different box options that are suited to smaller and larger families. This includes the Chef’s Special Box, Dickey’s Classic Box, and Dickey’s Value Box. The smallest box is priced at $100 and includes two proteins, two sides, and four induvial desserts, whereas the largest box is $280, and comes with 10 protein options, four sides, and 12 desserts. In addition to choosing the box they receive, customers can select the meats, sides, and desserts themselves—ensuring their order comes with their family's favorites.
Image Credit: Restaurant News / Dickey’s Barbecue Pit
Key Themes Behind This Trend
- BBQ Meal Subscriptions
- Dickey's Barbecue Pit introduces a new BBQ meal subscription service with customizable delivery kits for a monthly basis.
- Meal Subscription Services
- The growing trend of meal subscription services provides an opportunity to offer customized options and convenience to customers.
- Customizable Meal Kits
- The popularity of customizable meal kits allows for innovation in the food industry by offering more options and personalization to customers.
Where This Applies
- Food and Beverage
- The food and beverage industry can take advantage of the trend of meal subscription services by offering customizable and convenient options to customers.
- Subscription Services
- The growing interest in subscription services provides opportunities for innovation and customization to keep up with customer demand.
- E-commerce
- The convenience of delivery and customization options in meal subscription services creates opportunities for e-commerce retailers to tap into the market.
