Kawasaki Engines USA introduced a redesigned B2B commerce portal built on a unified Salesforce ecosystem featuring Manufacturing Cloud, MuleSoft and Agentforce AI Pilots. The initiative consolidated customer and operational data from previously fragmented legacy systems, creating a centralized platform that supports near-real-time workflows, improved visibility and more efficient customer interactions. The redesigned portal launched in November 2025 following a multi-year digital transformation that began with Salesforce deployments in 2019.
The platform streamlines order entry, payment processing and data exchange across Kawasaki’s dealer network, OEM customers and global business units. By leveraging MuleSoft, Process Builder and Flow, the company reduced reliance on manual CSV exchanges while improving accuracy and automation across connected systems. AI-enabled capabilities also support more personalized customer experiences.
For dealers and B2B buyers, the portal reduces friction and accelerates transactions. Kawasaki reported a fivefold increase in average order value following the redesign, highlighting the growing role of AI-powered commerce in modern manufacturing.
Image Credit: Kawasaki Engines
Key Themes Behind This Trend
- AI-powered B2B Commerce
- Intelligent commerce portals are reshaping industrial buying by combining personalization, automated workflows and predictive support within complex dealer and OEM ecosystems.
- Unified Data Platforms
- Centralized customer and operational data creates new potential for near-real-time decision-making, reduced manual exchange and more transparent partner collaboration.
- Automated Dealer Networks
- Connected dealer systems signal a shift toward frictionless ordering, payment and inventory experiences that can increase transaction speed and buyer engagement.
Where This Applies
- Industrial Manufacturing
- Manufacturers are gaining new digital revenue advantages as AI-enabled platforms modernize legacy sales channels and improve visibility across global operations.
- Enterprise Software
- Cloud, integration and AI vendors are positioned around a growing demand for unified platforms that replace fragmented systems with automated business workflows.
- Power Equipment
- Equipment brands and distributors face emerging opportunities in digital commerce models that make parts, engines and service transactions faster and more personalized.
