Flow Beverage Corp. and BioSteel Sports Inc. have entered into a three-year manufacturing agreement for the production of BIOSTEEL-branded sport hydration beverages. The agreement, designed to be beneficial to both brands, outlines minimum annual purchase commitments from BioSteel Sports and is estimated to generate over $19 million in revenue for Flow throughout the term. Flow Beverage Corp., in return, will manufacture and package BioSteel Sports beverages in Tetra Prisma® format, with a focus on maintaining supply consistency and supporting increased demand.
The manufacturing agreement with BioSteel Sports Inc. reflects Flow's strategic expansion in co-packing premium beverage brands and its commitment to environmental sustainability. Dan Crosby, Chief Executive Officer of BioSteel Sports, notes that "[the partnership] ensures its retailers will always have a steady supply" and that Biosteel is eager to keep the "momentum going strong in the market.”
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What's Driving This Trend
- Premium Beverage Co-packing
- The manufacturing agreement with BioSteel Sports Inc. reflects Flow's strategic expansion in co-packing premium beverage brands and its commitment to environmental sustainability.
- Supply Consistency and Demand Support
- Flow Beverage Corp. will manufacture and package BioSteel Sports beverages in Tetra Prisma® format, with a focus on maintaining supply consistency and supporting increased demand.
- Strategic Expansion and Revenue Generation
- The agreement between Flow Beverage Corp. and BioSteel Sports Inc. is estimated to generate over $19 million in revenue for Flow throughout the term, highlighting Flow's strategic expansion in the beverage manufacturing industry.
Who This Affects Most
- Beverage Manufacturing
- The manufacturing agreement between Flow Beverage Corp. and BioSteel Sports Inc. reflects trends in the beverage manufacturing industry.
- Co-packing
- Flow's strategic expansion in co-packing premium beverage brands presents an opportunity in the co-packing industry.
- Sport Hydration Beverages
- The manufacturing agreement for BIOSTEEL-branded sport hydration beverages highlights trends in the sport hydration beverages industry.
