Bauhaus-Honoring Timepieces

The Bau Swatch Watch Collection Includes 25 Styles in Total

The Bau Swatch Watch Collection has been unveiled by the timepiece brand as a new lineup of accessories that pay homage to Bauhaus. Including 25 styles in total, the watch collection ranges in style from subdued to extravagant, which will offer fashion enthusiasts the ability to find the exact model for their taste.

The timepieces have a wide range of sizes and movements as well as price points to convey a varied aesthetic that will be appreciated by avid or amateur design enthusiasts. Each of the timepieces, however, feature an underlying Swatch aesthetic that enables them to be easily identified by onlookers.

The Bau Swatch Watch Collection starts at just $65 to make them accessible by consumers of all ranges.

Bauhaus-inspired Designs
Fashion and product designers have an opportunity to incorporate the simplistic and functional design principles of Bauhaus into their own product offerings.
Affordable Luxury Watches
The Bau Swatch Watch Collection paves the way for more brands to offer affordable luxury watches that cater to a wider range of consumers.
Varied Aesthetics
The range of subdued to extravagant styles in the Bau Swatch Watch Collection demonstrates the need for products to have a varied aesthetic to appeal to the different tastes of consumers.

Sectors Adopting This

Fashion
Fashion brands have an opportunity to incorporate Bauhaus-inspired designs into their clothing, accessories, and other products.
Watchmaking
Watchmakers have an opportunity to offer more affordable luxury watches that cater to a wider range of consumers.
Product Design
Product designers have an opportunity to create products that have a varied aesthetic to appeal to the different tastes of consumers, similar to the Bau Swatch Watch Collection.
SCORE
5.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 66%
Freshness 9%