The 'Magical Zoetrope' bath kit from Lush contains a range of spellbinding vegan-friendly products, from pumice foot stones to shower gels, skin creams and bubble bars.
While each fragrant product is a standout on its own, as a set, the bath set makes a very unique gift as a whole. In a group, the Lush products are packaged in a hatbox-style container, which lifts up to reveal an animated zoetrope device. Even after the contents of the kit have been used, this whimsical packaging provides a unique way to store orgift new items.
As much as this inventive packaging system works so well for this assortment of bath gifts, it could also be applied to a number of other consumer goods.