The 'Magical Zoetrope' bath kit from Lush contains a range of spellbinding vegan-friendly products, from pumice foot stones to shower gels, skin creams and bubble bars.
While each fragrant product is a standout on its own, as a set, the bath set makes a very unique gift as a whole. In a group, the Lush products are packaged in a hatbox-style container, which lifts up to reveal an animated zoetrope device. Even after the contents of the kit have been used, this whimsical packaging provides a unique way to store orgift new items.
As much as this inventive packaging system works so well for this assortment of bath gifts, it could also be applied to a number of other consumer goods.
Why This Trend Is Growing
- Personalized Gift Sets
- Innovative packaging styles, like the zoetrope device, create unique gifting experiences for consumers.
- Interactive Product Packaging
- Animated packaging, such as the zoetrope container, engages consumers and adds an element of entertainment to the product.
- Multi-purpose Packaging
- Packaging designs that can be repurposed, like the hatbox-style container, offer sustainable and practical solutions for storage or gifting.
Industries Being Reshaped
- Cosmetics
- Innovative packaging can disrupt the cosmetics industry by enhancing the overall product experience and creating unique gifting opportunities.
- Consumer Goods
- Applying inventive packaging systems, such as the zoetrope device, to various consumer goods can differentiate brands and attract more customers.
- Packaging Design
- The zoetrope bath kit demonstrates the potential for disruptive packaging designs that combine functionality, interactivity, and sustainability.
