I see a light in your future and it's the Bat-Yam Biennale 'Skylight!' Headed by Ani Levi, Iftach Friedman, Yasha Goman and Eyal Yona Segev, this lighting project truly lit up the world and sky with a simple concept. Literally a giant lantern attached to a crane, the light was designed to light up construction sites in a new and innovative way.
Check out the image gallery for pics of this interesting illumination.
Implications - Creative takes on simple, everyday objects is a great business strategy due to its ability to attract the attention of consumers in a seemingly effortless, yet effective manner. Whether a company adopts a clear and simple method of merely producing a larger-than-life version of an everyday object or developing a new take on an item, businesses can easily incorporate innovative techniques into any commodity.