Mortal, a functional beverage brand based in Boulder, Colorado, has added a new flavor to its non-alcoholic kombucha lineup this week called Basillion Strawberries. The new beverage gets its name from its own ingredient formulation, which consists of a unique blend of Strawberry and Basil.
According to the company, Basillion Strawberries will be offered exclusively in a 16 oz. bottle and sold at Harmon’s Grocery stores as well as Mother’s Markets in Southern California and Whole Foods in the Rocky Mountain area. The new flavor was inspired by Mortal's founder, Becca Schepps, who grew up next to a strawberry field in New Jersey.
Currently, Mortal Kombuchas is being sold across 40 states, in major retailers including Natural Grocers, Whole Foods, Northwest Grocers, and Woodmans.
Image Credit: Mortal
Why This Trend Is Growing
- Functional Beverage Innovation
- Innovation opportunities in blending unique functional ingredients are endless for beverage brands targeting specific wellness needs.
- Fruit and Herb-infused Drink Trend
- Fruit and herb infusions are creating the next wave of non-alcoholic beverages which can be harnessed by brands to differentiate themselves from traditional sodas.
- Regional Flavor Distinctions
- Opportunities exist for beverage brands to create flavors that are recognizable to specific regions as an extension of their culture and history.
Industries Being Reshaped
- Non-alcoholic Beverage
- Non-alcoholic beverage industry players can innovate their offerings by introducing unique blends of fruit and herb-infused drinks.
- Functional Beverage
- Functional beverage brands can differentiate themselves by incorporating unique blends of functional ingredients, targeting specific wellness needs.
- Specialty Grocery Retail
- Regional specialty grocery retailers can offer exclusive flavors that resonate with the local taste palette and increase customer loyalty.
