The Fall/Winter 2017 Baserange collection is meant for consumers who appreciate fashion at its most simplistic -- with neutral colorways, comfortable cuts, and versatility being a few highly valued traits. The label, which was founded back in 2012 and is based out of France and Denmark, executes all of these elements perfectly.
In addition offering a vast variety of more traditional cuts that function as great wardrobe staples, Baserange includes a number of unconventional pieces that supply the collection with a slightly avant-garde aesthetic. The latter is especially spotlighted throughout the editorial, making the retro-looking shots that are situated in a desolate suburban neighborhood eye-catching to consumers, while also adding more depth to the simplistic pieces.
Why This Trend Is Growing
- Accessible Minimalism
- Opportunity for disruptive innovation in creating simple yet stylish clothing options that are affordable for mass consumers.
- Versatile Designs
- Opportunity for disruptive innovation in developing clothing pieces that can be styled in multiple ways for various occasions.
- Retro-inspired Marketing
- Opportunity for disruptive innovation in using vintage photography and marketing techniques to create a unique brand image.
Industries Being Reshaped
- Fashion
- Opportunity for disruptive innovation in creating minimalist and versatile clothing that caters to modern consumers.
- Photography
- Opportunity for disruptive innovation in using retro and vintage styles to create visually appealing brand imagery.
- Marketing
- Opportunity for disruptive innovation in utilizing unconventional advertising methods to promote fashion brands and products.
