The Barratt Strawberry Sherbet Fountain has been created by Tangerine Confectionery as a new version of its classic product variety that will offer consumers a way to relive their childhood in a tasty way. The product comes as a strawberry-flavored alternative to the original liquorice variety that is sure to be a hit with those who grew up with the original version. The product has been announced alongside the Barratt Wham Softies, which is another retro-inspired canid that is a soft, sour twist on the original chew bar.
The Barratt Strawberry Sherbet Fountain and the Barratt Wham Softies was explained further by Marketing and Category Director at Tangerine Confectionery Russell Tanner who said, "Both new launches perfectly tap into the well-documented ‘kidulting’ trend – where adults enjoy embracing their inner-child with the sweets they remember from their youth and then creating new memories with their children. Our modern variations of classics offer something new for loyal consumers who have loved the brands for years, while also engaging new confectionery fans. And with strawberry currently the number one selling sweets flavour and the soaring popularity of sour confectionery – we’re confident that both product launches will become best sellers within the Barratt family.”