The Barbados 'Crop Over' is the biggest festival on the Caribbean island. The entire bash lasts for an intense five weeks and ends in a big extravaganza on August 2nd called Grand Kadooment Day. This soiree features a mega parade with calypso music and vibrant costumes.
The Barbados 'Crop Over' was originally a celebration of the end of the sugar harvest, but Barbados is now using it to cultivate its booming tourist economy.
Implications - Consumers in today's society are likely to invest in an organization or business with which they share a personal connection. Businesses can achieve this relationship by demonstrating their interest and commitment to representing a variety of cultures and individuals.