This is a very cute ad from Davivienda Bank from Colombia which seeks to encourage money transfers abroad. I like the use they make of the head coverings. Hats are an important element in many cultures, serving both practical and social purposes. I enjoy the way Davivienda tries to capture the country's cultural identity using this ploy.
Implications - The transformation of money to origami demonstrates that image eye-candy is something that will catch attention. Cryptic messages can be too much, so sometimes, it's better to be more direct with a creative twist. Companies should try to incorporate artistic elements to their ads that relate to their business so that the message is direct and playful at the same time.
More Stats +/-
Cornhole Golf Accessories
Opportunistic Street Art
Shifting Sun-Inspired Floor Lamps
Luxury Resale Sites
Millennial Financial Advice Videos