Davivienda Money Transfer Ads

 - Apr 21, 2008   Updated: Apr 7 2011
References: ibelieveinadv
This is a very cute ad from Davivienda Bank from Colombia which seeks to encourage money transfers abroad. I like the use they make of the head coverings. Hats are an important element in many cultures, serving both practical and social purposes. I enjoy the way Davivienda tries to capture the country's cultural identity using this ploy.

Implications - The transformation of money to origami demonstrates that image eye-candy is something that will catch attention. Cryptic messages can be too much, so sometimes, it's better to be more direct with a creative twist. Companies should try to incorporate artistic elements to their ads that relate to their business so that the message is direct and playful at the same time.