In a previous campaign, a series of Banco Occidental De Descuento ads talked up the attractive qualities of plastic, but this campaign, executed by the same advertising agency, aims to assert the strength of the financial institution's credit cards.
Creatia Publicidad achieves this in four separate prints, each featuring a masked magnetic strip mascot maiming a number of different retail goods. The tagline of each advert reads "The plastic can take it all," and the so-called "wrestlers" created from personified bank cards beat sneakers, digital cameras, guitars and lamps completely out of shape.
When the consumer puts the image and the literal message of the Banco Occidental De Descuento ads, he may understand this purchasing product as a resource that can bear many bought items of various values.
Key Themes Behind This Trend
- Plastic Advertising
- Opportunity to create innovative advertising campaigns that highlight the advantages and strength of plastic products, such as credit cards.
- Personification Marketing
- Potential for marketing strategies that personify products or services to convey their capabilities or unique qualities.
- Disruptive Banking Ads
- Opportunity for banks and financial institutions to develop disruptive advertising campaigns that challenge traditional messaging and stand out in the market.
Where This Applies
- Advertising
- Advertising agencies can explore new ways to showcase plastic products and create impactful campaigns.
- Financial Services
- Financial institutions can leverage personification marketing techniques to promote their credit card offerings and differentiate themselves in the market.
- Retail
- Retailers can partner with banks and credit card issuers to create joint advertising campaigns that emphasize the benefits of using credit cards for purchases.
