Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Banco Occidental De Descuento Ads Praise Plastic

 - Jul 7, 2011
References: creatia.ve & adsoftheworld
In a previous campaign, a series of Banco Occidental De Descuento ads talked up the attractive qualities of plastic, but this campaign, executed by the same advertising agency, aims to assert the strength of the financial institution's credit cards.

Creatia Publicidad achieves this in four separate prints, each featuring a masked magnetic strip mascot maiming a number of different retail goods. The tagline of each advert reads "The plastic can take it all," and the so-called "wrestlers" created from personified bank cards beat sneakers, digital cameras, guitars and lamps completely out of shape.

When the consumer puts the image and the literal message of the Banco Occidental De Descuento ads, he may understand this purchasing product as a resource that can bear many bought items of various values.